The full guide to the Kano model

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The under-utilization of the Reverse category
Don't be disappointed when a feature falls in the Reverse category
 • 
Mathieu Dhondt
"The answers are all over the place!"
What to do when there are no clear categories
 • 
Mathieu Dhondt
Why does your product exist?
A visit to the abyss.
 • 
Mathieu Dhondt
Better isn't always better
Some customers are looking for worse, too
 • 
Mathieu Dhondt
Sometimes you don't need a Kano survey to know what's right
Or do you? Aversion as a metric.
 • 
Mathieu Dhondt
Flavour of the month (updated)
A nasty life-cycle
 • 
Mathieu Dhondt
Flavour of the month
A nasty life cycle
 • 
Mathieu Dhondt
The full guide to the Kano model
The full guide to the Kano model
In-depth research into the Kano model, a tool for product decision-making

The full guide to the Kano model

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