The full guide to the Kano model
Make better decisions to improve your customers' lives.
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Don't dismiss the obvious features when doing a Kano study.
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Successful features breed new features.
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Act before anyone else does.
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There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important parame…
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I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.
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There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance…
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The full guide to the Kano model


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