There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance was the single driver of customer satisfaction. That idea is still around. But you, as a designer, instinctively know that there is more to customer satisfaction than mere product performance. There is a more subjective aspect to it. Something that lives in the mind of the customer.
The Kano model in a nutshell
The Kano model in a nutshell
The Kano model in a nutshell
There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance was the single driver of customer satisfaction. That idea is still around. But you, as a designer, instinctively know that there is more to customer satisfaction than mere product performance. There is a more subjective aspect to it. Something that lives in the mind of the customer.