The Kano model in a nutshellThere were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance was the single driver of customer satisfaction. That idea is still around. But you, as a designer, instinctively know that there…
The full guide to the Kano model
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The full guide to the Kano model
In-depth research into the Kano model, a tool for product decision-making
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