The full guide to the Kano model

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The under-utilization of the Reverse category
Don't be disappointed when a feature falls in the Reverse category
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Mathieu Dhondt

April 2023

"The answers are all over the place!"
What to do when there are no clear categories
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Mathieu Dhondt

February 2023

Why does your product exist?
A visit to the abyss.
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Mathieu Dhondt

December 2022

Better isn't always better
Some customers are looking for worse, too
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Mathieu Dhondt

November 2022

Sometimes you don't need a Kano survey to know what's right
Or do you? Aversion as a metric.
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Mathieu Dhondt

October 2022

Flavour of the month (updated)
A nasty life-cycle
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Mathieu Dhondt
Flavour of the month
A nasty life cycle
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Mathieu Dhondt

June 2021

The tongue-tied Captain Obvious
Don't dismiss the obvious features when doing a Kano study.
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Mathieu Dhondt
Every end is a new beginning
Successful features breed new features.
 • 
Mathieu Dhondt

May 2021

A glimpse into your product's future
Act before anyone else does.
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Mathieu Dhondt
Customer value and decision making
There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…
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Mathieu Dhondt
Understanding the Kano model
I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.
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Mathieu Dhondt
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