Unlock the power of the Kano model

Make better product decisions, faster.

Customer value is the only real remaining differentiator. It is also the most complex parameter to decipher.

The Kano method is a great tool to understand what value you are delivering to your customers. The method helps you and your team make better decisions, faster.

Better, because you'll improve customer satisfaction and reduce wasted efforts. Faster, because you can finally get rid off those meetings where it’s all opinions and no facts.

Subscribe if you believe customer value deserves all the attention it can get1.

Join me, will you?


I’m also working on a complete guide to the Kano method. Follow along and drop me a line (mathieu@proofofthepudding.be or @proofofthepddn) with questions or suggestions.