Unlock the power of the Kano model

Make better product decisions, faster.

Customer value is the only real remaining differentiator. It is also the most complex parameter to decipher.

The Kano method is a great tool to understand what value you are delivering to your customers. The method helps you and your team make better decisions, faster.

Better, because you'll improve customer satisfaction and reduce wasted efforts. Faster, because you can finally get rid off those meetings where it’s all opinions and no facts.

I know because I’ve been using the Kano method as a tool in my job as a senior strategy consultant since 2015. I want to share what I’ve learned and researched along the way.

Subscribe if you believe customer value deserves all the attention it can get.

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In-depth research into the Kano model, a tool for product decision-making


Mathieu Dhondt

Strategy consultant & digital tinkerer, reminding organisations they exist by the grace of their clients.