Archive - The full guide to the Kano model

The under-utilization of the Reverse category

Don't be disappointed when a feature falls in the Reverse category

Sep 13, 2023 •

April 2023

"The answers are all over the place!"

What to do when there are no clear categories

Apr 7, 2023 •

February 2023

Why does your product exist?

A visit to the abyss.

Feb 7, 2023 •

December 2022

Better isn't always better

Some customers are looking for worse, too

Dec 2, 2022 •

November 2022

Sometimes you don't need a Kano survey to know what's right

Or do you? Aversion as a metric.

Nov 18, 2022 •

October 2022

Flavour of the month (updated)

A nasty life-cycle

Oct 14, 2022 •

Flavour of the month

A nasty life cycle

Oct 14, 2022 •

June 2021

The tongue-tied Captain Obvious

Don't dismiss the obvious features when doing a Kano study.

Jun 14, 2021 •

Every end is a new beginning

Successful features breed new features.

Jun 7, 2021 •

May 2021

A glimpse into your product's future

Act before anyone else does.

May 28, 2021 •

Customer value and decision making

There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…

May 21, 2021 •

Understanding the Kano model

I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.

May 13, 2021 •

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