Archive - The full guide to the Kano model

Don't dismiss the obvious features when doing a Kano study.

Jun 14, 2021

Successful features breed new features.

Jun 7, 2021

Act before anyone else does.

May 28, 2021

There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…

May 21, 2021

I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.

May 13, 2021

Make better decisions to improve your customers' lives.

May 11, 2021

There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance…

May 9, 2021

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