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The under-utilization of the Reverse category
Don't be disappointed when a feature falls in the Reverse category
Sep 13, 2023
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Mathieu Dhondt
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The under-utilization of the Reverse category
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April 2023
"The answers are all over the place!"
What to do when there are no clear categories
Apr 7, 2023
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Mathieu Dhondt
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"The answers are all over the place!"
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February 2023
Why does your product exist?
A visit to the abyss.
Feb 7, 2023
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Mathieu Dhondt
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Why does your product exist?
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December 2022
Better isn't always better
Some customers are looking for worse, too
Dec 2, 2022
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Mathieu Dhondt
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Better isn't always better
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November 2022
Sometimes you don't need a Kano survey to know what's right
Or do you? Aversion as a metric.
Nov 18, 2022
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Mathieu Dhondt
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Sometimes you don't need a Kano survey to know what's right
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October 2022
Flavour of the month (updated)
A nasty life-cycle
Oct 14, 2022
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Mathieu Dhondt
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Flavour of the month (updated)
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Flavour of the month
A nasty life cycle
Oct 14, 2022
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Mathieu Dhondt
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Flavour of the month
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June 2021
The tongue-tied Captain Obvious
Don't dismiss the obvious features when doing a Kano study.
Jun 14, 2021
•
Mathieu Dhondt
1
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The tongue-tied Captain Obvious
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Every end is a new beginning
Successful features breed new features.
Jun 7, 2021
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Mathieu Dhondt
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Every end is a new beginning
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May 2021
A glimpse into your product's future
Act before anyone else does.
May 28, 2021
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Mathieu Dhondt
2
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A glimpse into your product's future
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Customer value and decision making
There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…
May 21, 2021
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Mathieu Dhondt
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Customer value and decision making
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Understanding the Kano model
I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.
May 13, 2021
•
Mathieu Dhondt
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Understanding the Kano model
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