Don't dismiss the obvious features when doing a Kano study.
Successful features breed new features.
Act before anyone else does.
There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…
I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.
Make better decisions to improve your customers' lives.
There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance…