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The Kano model in a nutshell
There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance…
May 9, 2021
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Mathieu Dhondt
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The Kano model in a nutshell
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The under-utilization of the Reverse category
Don't be disappointed when a feature falls in the Reverse category
Sep 13, 2023
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Mathieu Dhondt
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The under-utilization of the Reverse category
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"The answers are all over the place!"
What to do when there are no clear categories
Apr 7, 2023
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Mathieu Dhondt
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"The answers are all over the place!"
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Why does your product exist?
A visit to the abyss.
Feb 7, 2023
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Mathieu Dhondt
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Why does your product exist?
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Better isn't always better
Some customers are looking for worse, too
Dec 2, 2022
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Mathieu Dhondt
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Better isn't always better
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Sometimes you don't need a Kano survey to know what's right
Or do you? Aversion as a metric.
Nov 18, 2022
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Mathieu Dhondt
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Sometimes you don't need a Kano survey to know what's right
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Flavour of the month (updated)
A nasty life-cycle
Oct 14, 2022
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Mathieu Dhondt
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Flavour of the month (updated)
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Flavour of the month
A nasty life cycle
Oct 14, 2022
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Mathieu Dhondt
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Flavour of the month
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The full guide to the Kano model
In-depth research into the Kano model, a tool for product decision-making
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The full guide to the Kano model
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