The full guide to the Kano model
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The full guide to the Kano model
In-depth research into the Kano model, a tool for product decision-making
By Mathieu Dhondt · Launched a year ago
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A journey to unlock the power of the Kano model
Make better decisions to improve your customers' lives.
Mathieu Dhondt
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A journey to unlock the power of the Kano model
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The tongue-tied Captain Obvious
Don't dismiss the obvious features when doing a Kano study.
Mathieu Dhondt
Jun 14, 2021
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The tongue-tied Captain Obvious
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Every end is a new beginning
Successful features breed new features.
Mathieu Dhondt
Jun 7, 2021
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Every end is a new beginning
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A glimpse into your product's future
Act before anyone else does.
Mathieu Dhondt
May 28, 2021
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A glimpse into your product's future
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Customer value and decision making
There are many prioritisation tools, but few have the specific focus on customer value of the Kano model. Yet customer value is a very important…
Mathieu Dhondt
May 21, 2021
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Customer value and decision making
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Understanding the Kano model
I've rewritten the introductory chapter of the guide to the Kano model and suddenly something clicked. It's got something to do with dirty toilets.
Mathieu Dhondt
May 13, 2021
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The Kano model in a nutshell
There were times when companies designed products without even considering how their customers felt about them. Their idea was that product performance…
Mathieu Dhondt
May 9, 2021
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The Kano model in a nutshell
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The full guide to the Kano model
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